Consumer Council
The Consumer Council is a statutory body established
in 1974 to protect and promoting the interests of consumers of goods
and services and purchasers, mortgagors and lessees of immovable
property. The council comprises a chairperson, a vice-chairperson
and 20 members appointed by the Government from a wide spectrum
of the community. It forms committees and working groups to deal
with specific consumer protection tasks. The council's office is
headed by a chief executive, and has six functional divisions and
a staff of 124.
The council carries out its functions through
its consumer policy work, complaint and advice service, research
and survey programmes, publications and consumer education activities.
The council's testing and survey programmes seek
to provide consumers with objective and up-to-date information so
that they can make informed choices. During the year, 42 product
tests, 52 in-depth studies and 16 survey projects were completed.
Most products were tested mainly for their safety, performance,
convenience, durability and environmental impact. The tests and
surveys covered a wide range of products and services, from mobile
phone batteries, canned food, hair dyes and mosquito traps to package
tours. Digital cameras and mobile phones have been continuously
tested in the light of their popularity. As a member of the International
Consumer Research and Testing Ltd, a testing body of consumer organisations,
the council shares its test results and collaborates with members
on international comparative tests, producing quality reports in
a more cost-effective manner.
The council provides complaint and advice services
to the community through an extensive network of telephone hotlines
and eight Consumer Advice Centres. It acts as mediator between consumers
and the traders concerned. During the year, 26 756 consumer
complaints and 120 797 consumer enquiries were received. Telecommunications
services continued to top the list of consumer complaints.
The council also promotes consumer interests through
conducting research, disseminating information and tendering advice
on trade practices and competition-related issues. During the year
the council made submissions in response to public consultation
papers and examined a number of matters that raised concerns over
fair competition or undesirable market behaviour. It produced a
report on the bundling of telecommunications service charges with
building management fees, and initiated the establishment of a task
force to formulate a code of practice for the beauty industry to
enhance self-regulation and strengthen consumer confidence. The
council's chief executive is a member of the Competition Policy
Advisory Group.
The council is in daily contact with the media
on all matters of consumer interest and concern. Its monthly magazine,
CHOICE, regularly publishes findings of comparative product
tests and service surveys providing useful and practical information,
advice and viewpoints to the public. An online version of CHOICE
was launched in January 2004. The magazine's reach extends far beyond
its average monthly circulation of 32 500, penetrating virtually
all sectors of the community through extensive media coverage. The
Consumer Rights Reporting Awards 2004 continued to attract entries
of high quality from journalists in all sectors of the media. The
award presentation ceremony of this annual event was held on World
Consumer Rights Day, which falls on March 15 every year.
The fifth Consumer Culture Study Award organised
during the year encouraged secondary school students to conduct
their own studies of the local consumer culture. Some 543 teams,
comprising 3 300 students from 102 secondary schools, participated
in this programme.
The Consumer Council, commissioned by the Education
and Manpower Bureau, has launched a web-based Teacher's Development
Course on consumer education. Within a year, three batches of 195
teachers have enrolled in the training course.
The Consumer Legal Action Fund aims to give greater
consumer access to legal remedies and to provide legal assistance
to consumers with meritorious cases. The fund, with the council
as its trustee, is administered by a board of administrators underpinned
by a management committee with members appointed by the Government.
Since its establishment in 1994, the fund has considered 64 groups
of cases, with the number of applicants in each case ranging from
one to more than 800.
In networking, the council is an executive and
council member of Consumers International (CI), of which its chief
executive is a former president. CI is a federation of 250 consumer
organisations in 115 countries dedicated to the protection and promotion
of consumer interests. The council also maintains regular contacts
with its counterparts overseas and in the Mainland.
Enforcement of Consumer Protection Legislation
The Customs and Excise Department carries out
spot checks and investigations to ensure that toys, children's products
and consumer goods supplied in Hong Kong are safe. It also has responsibilities
in protecting consumers from fraudulent traders who offer goods
of deceptive weights and measures or products made of gold and platinum
that have deceptive markings. In 2004, the department carried out
3 685 spot checks and 1 029 investigations. It also organised
talks for traders to promote their awareness of product safety.
The Government Laboratory provides professional
support to the Customs and Excise Department in enforcing the product
safety legislation. It conducted over 23 900 tests during the
year to verify the compliance of various products with the relevant
safety requirements. Urgent analytical service was provided to examine
festive toys during festive seasons. For children's products and
consumer goods that fail safety tests, the Laboratory gives professional
advice in the assessment of potential hazards posed by such products.
In the investigation of fraudulent trade practices, the Laboratory
sustains its statutory role in examining counterfeit and fake goods,
verifying weights and measures equipment for trader use, and determining
the fineness of gold and platinum articles.
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