The broadcasting policy objective is to enhance Hong Kong's position
as a regional broadcasting hub by promoting programme choice and diversity
through competition and facilitating innovation and investment in the
industry.
The Government opened up the television market and
put in place a technology-neutral, pro-competition regulatory framework
with the commencement of the Broadcasting Ordinance in mid-2000. It separated
the licensing and regulation of 'carriage' and 'provision' of television
programme services under the technology-neutral regime. A television programme
service provider may hire operators of any transmission networks to transmit
its television programme service instead of investing in transmission
infrastructure itself. Such a framework facilitates entry to the television
programme service market and is flexible enough to embrace new services
made possible by emerging technologies and convergence.
Under the Broadcasting Ordinance, the four categories
of television programme services — domestic free, domestic pay,
non-domestic and other licensable television programme services that may
be licensed — are regulated in accordance with the nature and pervasiveness
of the services rather than the transmission mode. The former two categories
of licences are issued by the Chief Executive in Council, and the latter
two by the Broadcasting Authority (BA).
In the light of emerging media and technological convergence, the Government
is conducting a review of the broadcasting regulatory regime to ensure
that the regulatory framework remains conducive to new business developments
in the broadcasting industry. It is planned to consult the public on the
outcome of the review in 2004.
The Government encourages the deployment of digital
terrestrial broadcasting technology in Hong Kong to enhance spectrum efficiency
and enable new and better services such as high-definition television
broadcasting to be introduced. The Government published a second consultation
paper on digital terrestrial broadcasting in December 2003 for a three-month
consultation. It was proposed that the existing two terrestrial television
broadcasters should start simulcasting their existing television services
in analogue and digital forms in 2006 with a view to achieving territory-wide
digital coverage by 2008.
Licensed broadcasters are regulated by the BA which
comprises members from various sectors of the community and three public
officers. The BA's major functions are to make recommendations to the
Chief Executive in Council with respect to the licensing and renewal of
domestic free and domestic pay television programme services and sound
broadcasting services; to issue non-domestic and other licensable television
programme service licences; to administer the provisions of licences;
and to safeguard proper standards of television and sound broadcasting
with regard to both programme content (including advertisements) and technical
performance.
During the year, the BA submitted its recommendations
to the Chief Executive in Council on the renewal of the sound broadcast
licences of Hong Kong Commercial Broadcasting Company Limited and Metro
Broadcast Corporation Limited, and the licensing arrangement for PCCW-VOD
to replace its video-on-demand service by a multi-channel service, the
subscription of which is on an innovative 'a la carte' basis. It also
commenced the licence renewal exercise of the Domestic Pay Television
Programme Service of Hong Kong Cable Television Limited (HKCTV) and commissioned
an opinion survey and conducted a public hearing to collect public views
on the service of HKCTV.
In 2003, the BA's Complaints Committee dealt with
32 complaint cases involving a total of 613 complaints. Having considered
the recommendations of the Complaints Committee, the BA issued five warnings.
Hong Kong's television viewers have access to over
159 domestic and non-domestic television programme service channels in
various languages. These include four free-to-air terrestrial TV channels,
130 pay TV channels and a variety of free-to-air satellite channels.
The two domestic free television programme service
licensees — Television Broadcasts Limited and Asia Television Limited
— are each licensed to broadcast one Cantonese and one English channel.
Both stations are required to broadcast programmes produced by the publicly
funded Radio Television Hong Kong (RTHK).
There were five domestic pay television programme service licensees in
Hong Kong in 2003 — Hong Kong Cable Television Limited (HKCTV),
PCCW VOD Limited (PCCW VOD), Yes Television (Hong Kong) Limited (Yes TV),
TV Plus (HK) Corp. Limited (TV Plus) and Galaxy Satellite Broadcasting
Limited (Galaxy). At year-end, a total of 130 pay TV channels were available
in Hong Kong. The total number of subscribers exceeded 860 000.
Many regional and international broadcasters have chosen Hong Kong as
their broadcasting centre in Asia, attracted by the excellent infrastructure
and world-class telecommunications facilities, as well as the other advantages
that make Hong Kong the best place to do business in Asia. There are 12
non-domestic television programme service licensees providing 59 satellite
TV channels to the region, of which 24 channels are receivable in Hong
Kong.
The licensees are: Starvision Hong Kong Limited, Galaxy
Satellite Broadcasting Limited, APT Satellite TV Development Limited,
Starbucks (HK) Limited, Asia Plus Broadcasting Limited, MATV Limited,
China Entertainment Television Broadcast Limited, Turner International
Asia Pacific Limited, Pacific Satellite International Limited, i-Cable
Satellite Television Limited, Sun Television Cybernetworks Enterprise
Limited and Pacific Century Matrix (HK) Limited.
Hong Kong has 13 radio channels — seven operated by RTHK, three
by Hong Kong Commercial Broadcasting Company Limited and three by Metro
Broadcast Corporation Limited.
RTHK is a publicly funded, editorially independent broadcaster whose
mission is to provide quality programmes that inform, educate and entertain
the people of Hong Kong. RTHK's online Cyberstation provides a 24-hour
live webcast of six of its radio channels and its TV programmes, plus
an online archive service for programmes broadcast in the past 12 months.
The daily average access rate of the Cyberstation has reached a record
of 16 million website hits, with about 45 per cent of them logging in
from overseas. In 2003, RTHK commemorated 75 years of broadcasting in
Hong Kong. |