Established in 1841, Hongkong Post enjoys a proud heritage and an excellent
record of providing a reliable and affordable postal service to the community. Today,
Hongkong Post handles 3.6 million pieces of mail items each day and plays an
important role in facilitating Hong Kong's trade and commerce.
Since operating as a trading fund in 1995, Hongkong Post has improved its
service in terms of both quality and product range. In the 2006 Consumer
Satisfaction Index conducted by the City University of Hong Kong, postal services
came first among 68 major local goods and services surveyed, an indication that
consumer satisfaction has reached an all time high. Independent public perception
surveys also ranked Hongkong Post as one of the city's top three service organisations
eight years in a row.
Mail Volumes
In 2006, Hongkong Post handled approximately 1.3 billion pieces of mail items,
serving 2.8 million residential and business addresses. This represents an increase of
4 per cent over the 2005 mail volume. Local mail contributed 87 per cent to the total
mail handled.
Speedpost
Speedpost, the international courier service of Hongkong Post, was awarded the
Gold Level Certification for the fifth year in a row, the highest recognition given in
the Universal Postal Union (UPU) Express Mail Service Cooperative's Audit and
Measurement Programme.
Promoting Philately
As always, Hongkong Post's beautifully designed stamps proved to be collector's
items. The 'Fireworks' collection, the pioneering showcase of crystal fabric
technology, was jointly issued with Austrian Post. Besides, the China Post, Hongkong
Post and Macao Post also jointly adopted 'Charming Chinese Lanterns' as the theme
of one of their stamps. Themes of other stamps depicted the Year of the Dog,
children's stories such as Dress Bear Up and Chinese idioms, and city topics such as
Hong Kong's 18 Districts and Government Transport. Commemorative themes
included the International Day of Peace, the 140th Birth Anniversary of Dr Sun Yat-sen
and the prepaid postcards for the hosting of the ITU TELECOM WORLD 2006 in
Hong Kong.
The creative 'Heart-warming Stamps Customised Service' enabled customers to
use their own photographs on stamps, adding a unique touch to their
correspondence. Due to its popularity, a new set was issued in November.
On December 31, Hongkong Post issued the third set of Hong Kong Definitive
Stamps since the establishment of the Hong Kong Special Administrative Region,
portraying a wide spectrum of birds that inhabit the city.
The seventh Inter-School Stamp Exhibits Competition was co-organised in April
with the Education and Manpower Bureau and supported by the Zhejiang Philately
Association and Guangdong Philately Association to promote philately among young
collectors.
The service 'Stamp OnNet' was further extended to enable overseas customers
to access the mail order service online and manage their accounts for philatelic
products anytime, anywhere.
Supporting the New Era of E-Commerce
To foster the growth of e-commerce in the region, Hongkong Post joined hands
with major online portals to conduct regular seminars for local businesses.
The Hongkong Post Certification Authority helped to facilitate electronic
commerce by embedding over 1.5 million e-certificates in smart ID cards as a secure
platform for e-transactions.
Mail Distribution, Logistics and Retail Business
Through its extensive and reliable delivery and retail network, Hongkong Post
achieved the world's highest success rate of 99.8 per cent for next-day territory-wide
delivery of local letters, beating the 98 per cent target set in its performance pledge.
The Hong Kong and Mainland's One-Stop Gift Fulfilment Service with China Post
allows customers in Hong Kong to send a range of over 20 seasonal gift sets
including bouquets and cakes to over 2 000 cities on the Mainland. Lunar New Year
gift sets and special mooncake gift sets were also introduced in January and
September respectively.
The convenient PayThruPost service continued to provide one-stop bill payment
for all government, public utilities and telecommunication bills.
Supporting Direct Marketing Activities
Hongkong Post hosted the Direct Mail Symposium 2006 in June, with renowned
speakers and over 200 participants from Asia-Pacific to foster a discussion on raising
standards of direct mail marketing in Hong Kong.
Boosting Efficacy of International Mail
To help merchants in Hong Kong expand business to overseas markets through
the Internet, Hongkong Post extended its existing value-added tax (VAT) prepayment
service for mail sent to the United Kingdom to cover also those sent to other
European Union member countries. After receiving orders online, merchants can mail
the ordered goods with the VAT prepaid in Hong Kong. This value-added service
saves overseas buyers the hassle of paying the VAT at the point of receipt, making the
services of Hong Kong merchants more user friendly.
Caring for the Community
To care for the underprivileged, Hongkong Post has set aside a portion of the its
revenue from the 'Heart-warming Stamps Customised Service' for donation to
charitable organisations helping needy children at Christmas and the elderly at
Chinese New Year.
Promoting Letter Writing
The 35th International Letter Writing Competition organised by Hongkong Post
in March to promote students' interest in letter-writing attracted 9 000 entries.
Echoing Hongkong Post's mission of 'Linking people', the 'Love and Care Day'
was organised again in September to encourage people to send one local letter free
of postage to convey personal caring messages.
Active Participation in the International Postal Arena
Hongkong Post participated in various regional and international meetings in
pursuit of performance excellence, partnership and product development within the
postal community organised by the UPU and the Asian-Pacific Postal Union (APPU).
Representing China, Hongkong Post co-chaired the four meetings of the UPU
Terminal Dues Project Group, and served as a board member of the UPU Express Mail
Service Cooperative and the Asia Pacific Post Cooperative.
In September, a workshop of APPU Working Group on Terminal Dues was
organised in Hong Kong. Co-chaired by New Zealand Post and Hongkong Post, it
helped APPU members understand the design of the future Terminal Dues System.
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